We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
HUD recently issued guidance warning landlords of their fair housing liability risks when using digital advertising platforms that utilize artificial intelligence (AI). What’s the best strategy for a landlord who deems it highly beneficial to use an AI-based ad platform to manage the potential liability risks involved?
a. Avoid digital advertising just to be safe
b. Use due diligence to select an advertising platform that’s likely to comply with fair housing law
