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In this lesson, we’re going to review the fair housing rules as they apply to advertising your community, most of which is probably done online now. Although communities still run print ads in newspapers and apartment guides and on billboards, a large part of their marketing effort is devoted to promoting the property on: (1) websites that list rental vacancies, like Craiglist; (2) social media sites that show ads to their users and allow properties to create their own homepages, like Facebook; and (3) their own community’s website.
