We have given you six rules to ensure your advertising and marketing practices comply with fair housing law. Now let's look at how the rules might apply in the real world. Take the COACH's Quiz to see what you have learned.
INSTRUCTIONS: Each of the following questions has only one correct answer. On a separate piece of paper, write down the number of each question, followed by the answer you think is correct—for example, 1)b, 2)a, and so on. The correct answers (with explanations) follow the quiz. Good luck!
Though it will depend on the context, you could trigger a fair housing complaint if your advertising includes these words or phrases (list all that apply):
Able bodied
Adult atmosphere
Bedrooms (number of)
Children (number of)
Christian community
Desirable neighborhood
Empty-nesters
Ethnic neighborhood
Family room
Foreigners
Handicapped accessible
Ideal for singles
Mother-in-law suite
Private setting
Professional male preferred
Perfect for single female
Quiet neighborhood
Within walking distance of temple
None of the words or phrases listed in Question #1 could trigger a fair housing complaint if you advertise only on the Internet and in social media sites. True or false?
True
False.
If your community has a large population of Korean residents, then you can't get into fair housing trouble if you run ads only in Korean-language media and Web sites. True or false?
True
False.