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The size, look, style, and content of the exterior signs listing a building’s name and tenants can have a significant impact on not only a property’s marketability and curb appeal but also on the landlord’s image and reputation. That’s why landlords should seek to negotiate and include appropriate lease language ensuring them control over placement of exterior signage at the property. Here are the five things to include, along with a Model Lease Clause created by a veteran New York City leasing attorney that you can adapt for your own circumstances.