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Despite the abundance of online retailers offering great prices and free delivery to customers at the click of a button, shopping centers have slowly but surely made a comeback since the economic downturn nearly 10 years ago. But it’s not enough for center owners to coast on customers’ excitement over seeing items in person or enjoying a shopping experience that leads to sales. Center owners have to stick to marketing strategies more than ever, to grab customers who might resort to buying online if they can’t get what they want in person.
