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The goal when leasing to tenants at your center—and especially those that pay percentage rent—is to pick businesses that draw the most customers. If a product or service is a “favorite” of a customer, there’ll be repeat business. For this reason, leases with nationally branded retail franchise tenants can be a real boon to a shopping center. A recognizable coffee, donut, or hamburger restaurant can become a great traffic generator that helps increase the revenues of all your center’s tenants.