Don't Lease to Tenants 'Off Brand' from Synergy

Although the model of the traditional shopping mall—one or more big box or anchor stores as a destination and smaller in-line tenants that benefit from the foot traffic—has changed over the years, the concept of a synergistic relationship among tenants continues. Convenience is key and if you don’t realize the benefit of synergy, which can create loyalty from shoppers who know they can get everything they need with one trip to your center, you’ll lose out and so will your tenants.