Negotiate Seven Safeguards When Giving Building Name Privileges

Retailers aren’t the only type of tenant that prioritizes advantageous signage. Major office building tenants like banks or financial firms may also demand special name and signage privileges, sometimes in return for renting a large block of space. Most commonly, a tenant will want the most prominent signage on the building’s exterior and in the lobby. But in some cases, a tenant may insist that the building be named after it, in an effort to increase name recognition in the community.