We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
If the lease with your strip mall or shopping center tenant doesn't include provisions allowing you to control its right to choose and change its trade name, you are giving it the power to cause serious problems. At the very least, a tenant's illegal or unsuitable use of a trade name may give your center a bad reputation. In the worst-case scenario, it could result in a lawsuit if the tenant's competitor claims that the trade name was stolen from it and believes that you knowingly permitted the trademark violation.
