Beyond Pop-Up: Use Creative Leasing that Improves Long-Term Returns

By Peter D. Morris, SCLS, SCSM, SCMD

Conduct an Internet search for “creative leasing ideas” for retail properties, and you'll see a lot of references to leasing to nontraditional uses, such as libraries and community art galleries, or exploiting pop-up store opportunities. Used correctly, these are valid options that have filled space and increased traffic for shopping center owners. But when you start to consider creative leasing, you should first look to creative ways to attract long-term retailers to the shopping center and keep them.